ACADEMIC MAP Communication & Media Studies - Strategic Communication, BAS

Semester 1 COURSE CR COMMENTS COLL 101 ORIENTATION TO COLLEGE 1 ENGL 101 ~COMPOSITION 1 3 MATH 120 QUANTITATIVE LITERACY 3 COMM 105 INTRODUCTION TO MASS MEDIA 3 CMS 110 BASIC NEWSWRITING 3 COMM 111 ~FUNDAMENTALS OF SPEECH 3 TOTAL: 16 Semester 2 COURSE CR COMMENTS CS 101 INTRO TO PC APPLICATIONS 4 ENGL 102 ~COMPOSITION 2 3 COMM 202 INTERPERSONAL COMMUNICATION 3 CMS 215 MEDIA WRITING 3 CMS 220 PHOTOGRAPHY 3 TOTAL: 16 Semester 3 COURSE CR COMMENTS CMS 117 INTRO TO SOCIAL MEDIA MGMT 3 CMS 218 NEWS REPORTING 3 CMS 225 MEDIA DESIGN I 1 DRAF 122 FUNDAMENTALS OF 3D STUDIO MAX 3 HUMAN INQUIRY AND THE PAST GENERAL EDUCATION ELECTIVE 3 TOTAL: 13 Semester 4 COURSE CR COMMENTS PHIL 150 INTRODUCTION TO ETHICS 3 CMS 217 ADVANCED SOCIAL MEDIA MGMT 3 CMS 230 FUND OF STRATEGIC COMM 3 CMS 239 BROADCAST NEWS WRITING 3 CMS 240 MULTIMEDIA REPORTING 3 TOTAL: 15

The Bachelor of Applied Science in Communication and Media Studies with a concentration in Strategic Communication is a four year program that prepares students for a career in advertising, marketing, public relations or corporate management. The curriculum concentrates on the relationship between organizational communication and the globalized market. You will learn theories and best practices to real-world problems in order to develop effective communication strategies. You will also be introduced to social media strategies and metrics. MILESTONE COURSE: These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion. FIELD/CLINICAL COURSE: CAREER PLANNING: If you want to work in broadcasting, journalism, public relations, human resources, advertising or graphic design, a communication degree can help you launch a successful career. As a communication professional, you shape the way people share, receive, and process information — an invaluable role that will always be in demand. In fact, the Bureau of Labor Statistics (BLS) estimates that roughly 27,400 new positions will open up in the field before 2024. CAPSTONE COURSE: The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing a portfolio of student work. ELECTIVES: CONCURRENT COURSES: CERTIFICATION: PRACTICUM and SEMINAR 2+2 with WVU Parkersburg CAREER LADDER: Students should average 15 credit hours per semester, or 30 per year, to graduate on time. TOTAL DEGREE CREDITS: 117 2019-2020

ACADEMIC MAP Communication & Media Studies - Strategic Communication, BAS Semester 5 COURSE CR COMMENTS ART 111 DRAWING FOR MAJORS 3 CMS 226 MEDIA DESIGN II 1 MKTG 230 PRINCIPLES OF MARKETING 3 COMM 304 HUMAN COMM/RATIONAL DECISIONS 3 CMS 317 SOCIAL MEDIA CAMPAIGNS 3 CMS 360 DIGITAL IMAGING 3 TOTAL: 16 Semester 6 COURSE CR COMMENTS SOCIETY, DIVERSITY & CONNECTIONS GENERAL EDUCATION ELECTIVE (PREFERRED: PSYC 101, SOC 101, SOC 221, OR SOC 105) 3 MATH 211 STATISTICS 3 COMM 308 NONVERBAL COMMUNICATION 3 CMS 410 GRAPHIC DESIGN 3 CMS 437 STRATEGIC COMMUNICATION WRITING/CASE STUDIES 3 FREE ELECTIVE 1 TOTAL: 16 Semester 7 COURSE CR COMMENTS SCIENCE COURSE WITH A LAB 4 MKTG 341 ADVERTISING 3 COMM 404 PERSUASION THEORY & RESEARCH 3 CMS 428 MEDIA ETHICS & LAW 3 TOTAL: 13 Semester 8 COURSE CR COMMENTS COMM 306 HUMAN COMM IN ORG & INSTITU 3 COMM 316 INTERCULTURAL COMMUNICATION 3 CMS 439 (CAPSTONE) STRATEGIC COMMUNICATION CAMPAIGN MGMT. 3 CMS 440 COMMUNICATION & MEDIA STUDIES INTERNSHIP 3 TOTAL: 12 The Bachelor of Applied Science in Communication and Media Studies with a concentration in Strategic Communication is a four year program that prepares students for a career in advertising, marketing, public relations or corporate management. The curriculum concentrates on the relationship between organizational communication and the globalized market. You will learn theories and best practices to real-world problems in order to develop effective communication strategies. You will also be introduced to social media strategies and metrics. MILESTONE COURSE: These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion. FIELD/CLINICAL COURSE: CAREER PLANNING: If you want to work in broadcasting, journalism, public relations, human resources, advertising or graphic design, a communication degree can help you launch a successful career. As a communication professional, you shape the way people share, receive, and process information — an invaluable role that will always be in demand. In fact, the Bureau of Labor Statistics (BLS) estimates that roughly 27,400 new positions will open up in the field before 2024. CAPSTONE COURSE: The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing a portfolio of student work. ELECTIVES: CONCURRENT COURSES: CERTIFICATION: PRACTICUM and SEMINAR 2+2 with WVU Parkersburg CAREER LADDER: Students should average 15 credit hours per semester, or 30 per year, to graduate on time. TOTAL DEGREE CREDITS: 117 2019-2020

INTERNSHIP OPPORTUNITIES
Students will have an opportunity for internships at local newspapers, social media companies, graphic design firms, and in public relations and marketing roles for companies as they develop skills throughout the program.

ADVISING
Once you have decided to pursue this degree, you will be assigned to an advisor who is an expert in the communications and media field you wish to pursue. The advisor can help you choose classes, plan for transfer to the four-year program after you finish your associates degree, and help you track your academic map toward a graduate degree.

Graduation Requirements:

• Monitor program progress through My Degree to remain on graduation pathway.
• Complete the 120 hours of credit courses as outlined in the Academic Map.
• Complete at least 30 hours of credit at WVU Parkersburg.
• Maintain a minimum 2.0 cumulative grade-point average (GPA).
• Maintain a minimum of 2.5 cumulative GPA in core required courses (those with a CMS prefix).
• Complete and file the graduation application, in OLSIS, within the stated deadlines.

 

Foundational Learning Courses (FLCs):

To ensure breadth and depth as students meet these broad education goals, the curriculum focuses on six academic “strands.” Composition & Rhetoric Science & Technology Math & Quantitative Skill  Society, Diversity & Connections Human Inquiry & the Past The Arts and Creativity  ENGL 101  ENGL 102  ENGL 107*  ENGL 108*  ASTR 106  BIOL 101 &  BIOL 103 L  BIOL 102  BIOL 104 L  BIOL 107 *  BIOL 108 *  BIOL 109 *  BIOL 115  BIOL 117  BIOL 171  CHEM 111  CHEM 115  CHEM 116  CS 101  GEOL 101 &  GEOL 102 L  GEOL 103 &  GEOL 104 L  GEOL 105 &  GEOL 105 L  PSCI 111  PSCI 112  PHYS 101  PHYS 102  PHYS 111  PHYS 112  MATH 120 *  MATH 121  MATH 125 *  MATH 126  MATH 128  MATH 129  MATH 150  MATH 155  MATH 156  MATH 211  COMM 105  COMM 111  COMM 112  ECON 201  ECON 202  FREN 101  FREN 102  GEOG 102  GEOG 240  POLS 102  POLS 220  PSYC 101  PSYC 241  RELI 231  SOC 101  SOC 105  SOC 221  SOC 232  SPAN 101  SPAN 102  HIST 101  HIST 102  HIST 152  HIST 153  HIST 250 *  PHIL 111  PHIL 150 *  PHIL 170 History & Literature of the Arts  ART 101  ART 105  ART 106  MUSI 170  THEA 101 Literature  ENGL 131  ENGL 132  ENGL 221  ENGL 222  ENGL 241  ENGL 242  ENGL 261  ENGL 262  ENGL 285 Applied Arts  ART 109  THEA 102 Creative Writing  ENGL 213  ENGL 214  ENGL 215 * Serves technical and professional degree programs specific to WVU Parkersburg. Does not transfer to WVU as General Education (March 2018).

2019-2020