ACADEMIC MAP
Communication & Media Studies - Strategic Communication, BAS

Semester 1

COURSE CR COMMENTS
COLL 101 ORIENTATION TO COLLEGE 1 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
ENGL 101 ~COMPOSITION 1 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
MATH 120 QUANTITATIVE LITERACY 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 105 INTRODUCTION TO MASS MEDIA 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 110 BASIC NEWSWRITING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 111 ~FUNDAMENTALS OF SPEECH 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 16

Semester 2

COURSE CR COMMENTS
CS 101 INTRO TO PC APPLICATIONS 4 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
ENGL 102 ~COMPOSITION 2 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 202 INTERPERSONAL COMMUNICATION 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 215 MEDIA WRITING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 220 PHOTOGRAPHY 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 16

Semester 3

COURSE CR COMMENTS
CMS 117 INTRO TO SOCIAL MEDIA MGMT 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 218 NEWS REPORTING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 225 MEDIA DESIGN I 1 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
DRAF 122 FUNDAMENTALS OF 3D STUDIO MAX 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
HUMAN INQUIRY AND THE PAST GENERAL EDUCATION ELECTIVE 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 13

Semester 4

COURSE CR COMMENTS
PHIL 150 INTRODUCTION TO ETHICS 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 217 ADVANCED SOCIAL MEDIA MGMT 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 230 FUND OF STRATEGIC COMM 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 239 BROADCAST NEWS WRITING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 240 MULTIMEDIA REPORTING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 15

The Bachelor of Applied Science in Communication and Media Studies with a concentration in Strategic Communication is a four year program that prepares students for a career in advertising, marketing, public relations or corporate management. The curriculum concentrates on the relationship between organizational communication and the globalized market. You will learn theories and best practices to real-world problems in order to develop effective communication strategies. You will also be introduced to social media strategies and metrics.

MILESTONE COURSE: These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion.

FIELD/CLINICAL COURSE:

CAREER PLANNING: If you want to work in broadcasting, journalism, public relations, human resources, advertising or graphic design, a communication degree can help you launch a successful career. As a communication professional, you shape the way people share, receive, and process information — an invaluable role that will always be in demand. In fact, the Bureau of Labor Statistics (BLS) estimates that roughly 27,400 new positions will open up in the field before 2024.

CAPSTONE COURSE:
The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing a portfolio of student work.

ELECTIVES:

CONCURRENT COURSES:


CERTIFICATION:

PRACTICUM and SEMINAR

2+2 with WVU Parkersburg
CAREER LADDER:

Students should average 15 credit hours per semester, or 30 per year, to graduate on time.

TOTAL DEGREE CREDITS:
117


2018-2019
 
ACADEMIC MAP
Communication & Media Studies - Strategic Communication, BAS

Semester 5

COURSE CR COMMENTS
ART 111 DRAWING FOR MAJORS 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 226 MEDIA DESIGN II 1 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
MKTG 230 PRINCIPLES OF MARKETING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 304 HUMAN COMM/RATIONAL DECISIONS 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 317 SOCIAL MEDIA CAMPAIGNS 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 360 DIGITAL IMAGING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 16

Semester 6

COURSE CR COMMENTS
SOCIETY, DIVERSITY & CONNECTIONS GENERAL EDUCATION ELECTIVE (PREFERRED: PSYC 101, SOC 101, SOC 221, OR SOC 105) 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
MATH 211 STATISTICS 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 308 NONVERBAL COMMUNICATION 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 410 GRAPHIC DESIGN 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 437 STRATEGIC COMMUNICATION WRITING/CASE STUDIES 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
FREE ELECTIVE 1 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 16

Semester 7

COURSE CR COMMENTS
SCIENCE COURSE WITH A LAB 4 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
MKTG 341 ADVERTISING 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 404 PERSUASION THEORY & RESEARCH 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 428 MEDIA ETHICS & LAW 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 13

Semester 8

COURSE CR COMMENTS
COMM 306 HUMAN COMM IN ORG & INSTITU 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
COMM 316 INTERCULTURAL COMMUNICATION 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 439 (CAPSTONE) STRATEGIC COMMUNICATION CAMPAIGN MGMT. 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
CMS 440 COMMUNICATION & MEDIA STUDIES INTERNSHIP 3 Milestone Course Capstone Course Practicum & Seminar Career Laddar Pre-Requisites Electives Concurrent Courses Field Experiences
TOTAL: 12

The Bachelor of Applied Science in Communication and Media Studies with a concentration in Strategic Communication is a four year program that prepares students for a career in advertising, marketing, public relations or corporate management. The curriculum concentrates on the relationship between organizational communication and the globalized market. You will learn theories and best practices to real-world problems in order to develop effective communication strategies. You will also be introduced to social media strategies and metrics.

MILESTONE COURSE: These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion.

FIELD/CLINICAL COURSE:

CAREER PLANNING: If you want to work in broadcasting, journalism, public relations, human resources, advertising or graphic design, a communication degree can help you launch a successful career. As a communication professional, you shape the way people share, receive, and process information — an invaluable role that will always be in demand. In fact, the Bureau of Labor Statistics (BLS) estimates that roughly 27,400 new positions will open up in the field before 2024.

CAPSTONE COURSE:
The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing a portfolio of student work.

ELECTIVES:

CONCURRENT COURSES:


CERTIFICATION:


PRACTICUM and SEMINAR

2+2 with WVU Parkersburg
CAREER LADDER:

Students should average 15 credit hours per semester, or 30 per year, to graduate on time.

TOTAL DEGREE CREDITS:
117

2018-2019

 
General Education Courses

To ensure breadth and depth as students meet these broad education goals, the curriculum focuses on six academic “strands.”

 

Composition & RhetoricScience & TechnologyMath & Quantitative Skill Society, Diversity & ConnectionsHuman Inquiry & the PastThe Arts and Creativity

ENGL 101

ENGL 102

ENGL 107*

ENGL 108*

ASTR 106

ENGL 102

BIOL 101 & BIOL103 lab

ENGL 107*

BIOL 102 & 
ENGL 108*

BIOL 104 lab

BIOL 107*

BIOL 108 *

BIOL 109 *

BIOL 115

BIOL 117

BIOL 171

CHEM 111

CHEM 115

CHEM 116

CS 101

GEOL 101 &
GEOL 102 lab

GEOL 103 &
GEOL 104 lab

GEOL 105 &
GEOL 105L

PSCI 111

PSCI 112

PHYS 101

PHYS 102

PHYS 111

PHYS 112

MATH 120*

MATH 121

MATH 125*

MATH 126

MATH 128

MATH 129

MATH 150

MATH 155

MATH 156

MATH 211

COMM 105

COMM 111

COMM 112

ECON 201

ECON 202

FREN 101

FREN 102

GEOG 102

GEOG 240

POLS 102

POLS 220

PSYC 101

PSYC 241

RELI 231

SOC 101

SOC 105

SOC 221

SOC 232

SPAN 101

SPAN 102

HIST 101

HIST 102

HIST 152

HIST 153

HIST 250*

PHIL 111

PHIL 150*

PHIL 170

History &
Literature of the Arts

ART 101

ART 105

ART 106

MUSI 170

THEA 101

Literature

ENGL 131

ENGL 132

ENGL 221

ENGL 222

ENGL 241

ENGL 242

ENGL 261

ENGL 262

ENGL 285

Applied Arts

ART 109

THEA 102

Creative Writing

ENGL 213

ENGL 214

ENGL 215

* * Serves technical and professional degree programs specific to WVU Parkersburg. Does not transfer to WVU as General Education (March 2018).

BUSINESS ELECTIVES:  Business electives may be chosen from courses with the following prefixes:  ACCT, BTEC, ECON, ENT, FIN, GBUS, MGMT, MKTG, or STEM 420.  For assistance in choosing electives please see your adacemic advisor.  Lower division business elective may include CMS 117, 217, 220, or 230.  For the MKTG upper division electives you may chhose from CMS 371, 360, 410, 425, 439.


2018-2019

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A member institution of the Community and Technical College System of West Virginia
WVU Parkersburg is an affiliated institution of West Virginia University | An Equal Opportunity/Affirmative Action institution