Semester 5
|
|
COURSE
|
CR
|
|
ART 111 DRAWING FOR MAJORS
|
3
|
|
|
CMS 226 MEDIA DESIGN II
|
1
|
|
|
MKTG 230 PRINCIPLES OF MARKETING
|
3
|
|
|
COMM 304 HUMAN COMM/RATIONAL DECISIONS
|
3
|
|
|
CMS 317 SOCIAL MEDIA CAMPAIGNS
|
3
|
|
|
CMS 360 DIGITAL IMAGING
|
3
|
|
| TOTAL: |
16 |
|
Semester 6
|
|
COURSE
|
CR
|
|
SOCIETY, DIVERSITY & CONNECTIONS
GENERAL EDUCATION ELECTIVE (PREFERRED:
PSYC 101, SOC 101, SOC 221, OR SOC 105)
|
3
|
|
|
MATH 211 STATISTICS
|
3
|
|
|
COMM 308 NONVERBAL COMMUNICATION
|
3
|
|
|
CMS 410 GRAPHIC DESIGN
|
3
|
|
|
CMS 437 STRATEGIC COMMUNICATION WRITING/CASE STUDIES
|
3
|
|
|
FREE ELECTIVE
|
1
|
|
| TOTAL: |
16 |
|
Semester 7
|
|
COURSE
|
CR
|
|
SCIENCE COURSE WITH A LAB
|
4
|
|
|
ARTS AND CREATIVITY ELECTIVE
|
3
|
|
|
MKTG 341 ADVERTISING
|
3
|
|
|
COMM 404 PERSUASION THEORY & RESEARCH
|
3
|
|
|
CMS 428 MEDIA ETHICS & LAW
|
3
|
|
| TOTAL: |
16 |
|
Semester 8
|
|
COURSE
|
CR
|
|
COMM 306 HUMAN COMM IN ORG & INSTITU
|
3
|
|
|
COMM 316 INTERCULTURAL COMMUNICATION
|
3
|
|
|
CMS 439 (CAPSTONE) STRATEGIC COMMUNICATION CAMPAIGN MGMT.
|
3
|
|
|
CMS 440 COMMUNICATION & MEDIA STUDIES INTERNSHIP
|
3
|
|
| TOTAL: |
12 |
|
|
 The Bachelor of Applied Science in Communication and Media Studies with a concentration in Strategic Communication is a four year program that prepares students for a career in advertising, marketing, public relations or corporate management. The curriculum concentrates on the relationship between organizational communication and the globalized market. You will learn theories and best practices to real-world problems in order to develop effective communication strategies. You will also be introduced to social media strategies and metrics.
MILESTONE COURSE:
These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion.
FIELD/CLINICAL COURSE:
CAREER PLANNING: If you want to work in broadcasting, journalism, public relations, human resources, advertising or graphic design, a communication degree can help you launch a successful career. As a communication professional, you shape the way people share, receive, and process information — an invaluable role that will always be in demand. In fact, the Bureau of Labor Statistics (BLS) estimates that roughly 27,400 new positions will open up in the field before 2024.
CAPSTONE COURSE:
The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing a portfolio of student work.
ELECTIVES:
CONCURRENT COURSES:
CERTIFICATION:
PRACTICUM and SEMINAR
2+2 with WVU Parkersburg
CAREER LADDER:
Students should average 15 credit hours per semester, or 30 per year, to graduate on time.
|
TOTAL DEGREE CREDITS:
120
|
