Semester 1
|
|
COURSE
|
CR
|
|
COLL 101 ORIENTATION TO COLLEGE
|
1
|
|
|
ENGL 101 ~COMPOSITION 1
|
3
|
|
|
COMM 105 INTRODUCTION TO MASS MEDIA
|
3
|
|
|
CMS 110 BASIC NEWSWRITING
|
3
|
|
|
HUMAN COMMUNICATION AND INTERACTION ELECTIVE
|
3
|
|
|
QUANTITATIVE REASONING ELECTIVE
|
3
|
|
| TOTAL: |
16 |
|
Semester 2
|
|
COURSE
|
CR
|
|
SCIENTIFIC INQUIRY ELECTIVE
|
4
|
|
|
HUMAN COMMUNICATION AND INTERACTION ELECTIVE
|
3
|
|
|
DRAF 122 FUNDAMENTALS OF 3D STUDIO MAX
|
3
|
|
|
ENGL 102 ~COMPOSITION 2
|
3
|
|
|
CMS 215 MEDIA WRITING
|
3
|
|
|
CMS 220 PHOTOGRAPHY
|
3
|
|
| TOTAL: |
19 |
|
Semester 3
|
|
COURSE
|
CR
|
|
CMS 117 INTRO TO SOCIAL MEDIA MGMT
|
3
|
|
|
CMS 218 NEWS REPORTING
|
3
|
|
|
CMS 225 MEDIA DESIGN I
|
1
|
|
|
CMS 230 FUND OF STRATEGIC COMM
|
3
|
|
|
AESTHETICS, CREATIVITY, AND APPRECIATION
|
3
|
|
| TOTAL: |
13 |
|
Semester 4
|
|
COURSE
|
CR
|
|
DRAF 122 FUNDAMENTALS OF 3D STUDIO MAX
|
3
|
|
|
PEOPLE AND THEIR WORLDS ELECTIVE
|
3
|
|
|
CMS 217 ADVANCED SOCIAL MEDIA MGMT
|
3
|
|
|
CMS 239 BROADCAST NEWS WRITING
|
3
|
|
|
CMS 240 MULTIMEDIA REPORTING
|
3
|
|
| TOTAL: |
15 |
|
|
|
 The Bachelor of Applied Science in Communication and Media Studies with a concentration in Strategic Communication is a four year program that prepares students for a career in advertising, marketing, public relations or corporate management. The curriculum concentrates on the relationship between organizational communication and the globalized market. You will learn theories and best practices to real-world problems in order to develop effective communication strategies. You will also be introduced to social media strategies and metrics.
MILESTONE COURSE:
These courses are the keys to graduation. Courses should be taken in the recommended semesters to stay on time for completion.
FIELD/CLINICAL COURSE:
CAREER PLANNING: If you want to work in broadcasting, journalism, public relations, human resources, advertising or graphic design, a communication degree can help you launch a successful career. As a communication professional, you shape the way people share, receive, and process information — an invaluable role that will always be in demand. In fact, the Bureau of Labor Statistics (BLS) estimates that roughly 27,400 new positions will open up in the field before 2024.
CAPSTONE COURSE:
The capstone is a semester-long project that prepares you for the workforce by perfecting your resume, assessing student learning outcomes, and preparing a portfolio of student work.
ELECTIVES:
CONCURRENT COURSES:
CERTIFICATION:
PRACTICUM and SEMINAR
2+2 with WVU Parkersburg
CAREER LADDER:
Students should average 15 credit hours per semester, or 30 per year, to graduate on time.
|
TOTAL DEGREE CREDITS:
123
|
